In my last post, I commented on the fact that Malaysia needs to get a move on sustainability. I did this mainly because I see apathy in the attitudes of people about the dire state of our environment. (Case in point. just yesterday, I blew my top when I saw the driver in front of me threw a plastic cup to the street, without even a thought of who will be responsible to pick it up after him. Arrrrrrggggghh!!!)

It’s easy to promote sustainability- just be a hero of the boardroom! With just a bit of effort, you can be a leader in sustainability and ESG policies – helping your company take a giant leap ahead of the competition and into an eco-friendly future. And the best part? It can actually be profitable to do the right thing! So don your cape and become the eco-friendly warrior you were meant to be! (And please, throw your trash where it belongs – in the garbage bin!!!)

Business owners, CEOs, people in leadership positions and HR managers hold the key to an eco-responsible future for their companies! By developing and implementing sustainability and ESG policies, these heroes of the boardroom can not only ensure environmental compliance and profitable operations – but also get a leg up on the competition. Who said doing the right thing can’t be profitable? With a little bit of effort from these eco-warriors, their company can be a trendsetter – and reap the rewards of a green, sustainable future.

Leaders play a critical role in promoting sustainability and ESG measures within their companies because they are responsible for developing, implementing, and reinforcing policies and practices that prioritize the environment. They have the power to set standards that ensure their businesses are compliant with environmental regulations and that their operations are conducted responsibly. When done correctly, ESG and sustainability policies entice customers, investors, and other stakeholders to engage with the business, while allowing the business to garner a competitive advantage against others in the same industry. Ultimately, HR managers and business owners are essential in leading the way and inspiring sustainable business practices.

As people who are critical in developing behaviors within an organization, it is important to be aware of the importance of embedding ESG (Environmental, Social and Governance) and sustainability into the core fundamentals of your business. Establishing ESG and sustainability practices within your business serves many benefits, from increased productivity to a better reputation with stakeholders, customers, and the environment. Here are five reasons why ESG and sustainability should be at the foundation of your business:

1. Builds A Positive Company Culture

Establishing a culture of sustainability can increase job satisfaction and retention majorly. Not only does it give employees a sense of purpose, but it also provides opportunity to learn, develop and create a rewarding career. With a positive company culture, your business not only retains employees but also attracts new talent.

2. Financial Benefits

Embedding sustainability practices into your business can result in real financial savings. For example, your business can implement energy-efficient solutions like LED-lighting to reduce electricity bills. Furthermore, businesses that prioritize sustainability often yield higher stock performance and higher return on investments.

3. Positive Brand Reputation

According to the Edelman Trust Barometer report of 2020, brand trust is key to customer loyalty and purchase decisions. Companies that prioritize ESG and sustainability practices create a positive reputation with customers and create a strong brand image.

4. Increase in Innovation

Exploring innovative approaches to a green economy can open up new opportunities of growth and profit. Companies that prioritize sustainability often create more innovative solutions to reduce their carbon footprint than those that do not.

5. Regulatory Compliance

Many countries are establishing ESG and sustainability rules and laws to combat climate change. By adopting these global standards, companies can avoid costly fines and legislation. Furthermore, when rules and regulations change, companies that prioritize ESG and sustainability will be able to adapt quickly and stay compliant.

Putting it simply, it has become increasingly important for businesses to prioritize ESG and sustainability practices. Not only does it help increase job satisfaction, financial savings, brand reputation, innovation, and regulation compliance, but it also creates a greener and more sustainable future for everyone.